If you didn’t think that the corporate raping of collegiate athletics was bad enough before, think again.

As if it wasn’t bad enough that we had to give in to have the “Rose Bowl presented by Cadillac” (or whoever the sponsor is, AT&T, maybe?), now they’ve bastardized one of the greatest 3 hours in sports (the big-eared guy that sings “God Bless America” at Yankees games doesn’t count, as that only comes in at 2 hours 37 minutes) for money. What’s next, “November 6th NCAA Football presented by haveyoumettony.com”?? (If I had the money, I would.) And the payout is a hair over a million dollars over two years. How is this really helping anyone? Either one of those schools could raise the price of a hot dog by a quarter and pull in half a million over two years. If they’re that desperate, raising ticket prices by a dollar (which they seem to do anyway) would bring in MORE than that. This move just disgusts me. And maybe if it was called “The Ohio State-Michigan Game presented by SBC”, it would be a little different, but they have to throw in the “classic” line. Um, guys, its been “classic” for the better part of 101 years, we don’t need your marketing slogan.

The best part, and the part I just thought of, is that looking on my phone bill from SBC, its stamped with reminders to donate through SBC for breast cancer research. Why should I give one, five, or ten dollars when your company just gave a million dollars to get your name on the screen of a football game? I can only assume SBC, by pushing for the donations has given a sizeable amount already, but I don’t think there is a cancer research hospital in the world that would turn away an extra million.

Instead, the rich get richer, and people wonder why the smaller schools in Division I college football struggle to compete, and why they still don’t have a cure for cancer. What a freaking shame.